Kingdom of the Planet of the Apes is a paradox, but it reaches the top of the US and Italian box office.
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| Image Credit: 20th Century Fox |
Paradoxes of cinema: Kingdom of the Planet of the Apes is, at the same time, the second film in the saga with the best start at the box office in the United States and the worst in terms of spectators. More specifically, it grossed $56 million in its home country in a single weekend, but only 5.2 million people went to see it. To give us an idea, in its first weekend it beat the takings of The War - Planet of the Apes, but with a million fewer spectators in theaters. There is an explanation.
Huge monkeys, meager profits
As almost always happens in blockbusters, this fact is due to IMAX, which has become the key to convincing audiences to go to the cinema: tickets as oversized as the screen for an audience that needs another magician's trick to make them want to leave the house and go see a movie. At this moment in time, if your blockbuster doesn't premiere in IMAX in the United States, you're lost. And distributors know this perfectly. Globally, Monkeys did wonders (as much as that's possible), totaling $129 million worldwide. The film's budget is 160 million, so they'll likely end up at least covering their expenses. In Italy, in particular, it grossed 1.1 million (293,395 euros for 37,098 admissions on Sunday alone, according to Cinetel data).
The rest of the Italian takings
Il Segreto di Liberato flies high at the box office. 75,000 admissions and 685,000 euros were recorded in the first weekend, and programming was also confirmed for the second week. In the first weekend of programming, Francesco Lettieri's film opened in second place in the ranking, recording the best average per copy (2,297 euros), 75,000 admissions, and a total of 685,000 euros. In third position, we find Garfield – A tasty mission with 101,122 euros (1.6 million since its release). The Prophecy of Evil is in fourth position with 92,183 euros (430,787 in total), while Challengers by Luca Guadagnino drops to fifth position with 77,439 euros (but in total it grossed 3.6 million euros).